Pillar content and clusters: the new spearhead of SEO

Have you heard of pillar content, clusters and hyperlinks?

These are concepts that require virtuous practices, for favouring a good positioning of your site. The key is the creation of generic and broad content to get to other more specific that can be linked to the first: a cluster in which to welcome users and give them all the information they need.

The SEO logic is constantly changing because Google is meeting users' new needs that increasingly seek quality content that can quickly and timely respond to what they are looking for. Search queries are extended and expanded, covering all the issues related to a specific topic. This is why blogs/sites must also keep updated and provide an "orderly" structure to their contents, able to respond to the widest and most detailed user's curiosity and to persuade them to stay in order to find out more.

The focus for a blog's success is to give the user complete and quality content, with the support of authors able to meet the expected standards.

In this regard, Contentmarketingsuite offers you a tool to contribute to the evaluation of the authors involved in your projects. It is important to know that your feedback affects the author's score and its consistency with the actual quality level of the content they can produce.

As you know, it is possible to ban authors or the editorial staff who do not reflect your needs, but as of today, Contentmarketingsuite aims even more on the nodal role of its users.


How?

• For the first 3 penalties (abandonment/rejection of the article, failure to respect a deadline) received by the author on their articles involve temporary exclusion from projects;
• 5 penalties determine permanent exclusion.

If you wish and only upon request, we can provide for the reintegration of a banned author. 

Pay attention to weighing your assessments and to better specify your requests on the platform, to get content in line with your needs.

Authors are really numerous, you're really spoilt for choice!


Keep up the good work,
from all Contentmarketingsuite Staff